Article is a renowned furniture company known for its modern and stylish designs, offering a wide range of high-quality home furnishings. Founded in 2013 by Aamir Baig, Fraser Hall, Sam Prochazka, and Andy Prochazka, the company quickly gained a reputation for its commitment to delivering well-designed products at fair prices. Article operates primarily as a direct-to-consumer brand, allowing it to offer competitive pricing by bypassing traditional retail markups and maintaining a streamlined supply chain.
The brand’s product range includes furniture for living rooms, bedrooms, dining rooms, and outdoor spaces, with a focus on clean lines, contemporary aesthetics, and durable materials. Article’s designs often blend mid-century modern, Scandinavian, and industrial influences, appealing to a wide range of customers seeking elegant yet practical furniture.
Article’s success can be attributed to its strong emphasis on customer experience, from a user-friendly online shopping platform to efficient delivery services. The company’s commitment to quality and customer satisfaction has led to rapid growth and a loyal customer base.
As Article continues to expand, it remains dedicated to its core values of offering beautifully designed, high-quality furniture at accessible prices. The company’s innovative approach to the furniture market and its emphasis on direct consumer relationships have positioned it as a significant player in the modern home furnishings industry.